This session explores how Habitat affiliates can use storytelling as the foundation of sustainable, impactful marketing, especially when working with limited time and resources. Attendees will learn how to identify meaningful moments, capture content intentionally, and turn a single event or story into multiple forms of marketing collateral across platforms including social media, newsletters, video, sponsorship recognition and digital campaigns. The session will also challenge the growing pressure nonprofits face to chase viral content, instead focusing on how consistent, authentic storytelling builds stronger long-term community engagement, trust and support.
