Most Habitat affiliates have a website, a Facebook page, and a $10,000-per-month Google Ad Grant sitting mostly unspent. What they don’t have is a comprehensive digital strategy that connects them.
In this session, Leslie Cole, Director of Account Strategy at Community Boost, spends 20 minutes on the digital playbook that’s working across human services organizations nationally: story-first creative, sequenced campaign moments, recurring giving timed to the first gift, and full use of the free media you already qualify for.
Then Leslie sits down for a 30-minute fireside chat with Domonique Hollins, CMO of Dallas Area Habitat for Humanity, on what it looked like to build a coordinated program from the ground up: taking a test-and-learn approach to North Texas Giving Day that shaped a stronger Season of Giving, anchoring the year with a 40th anniversary campaign, driving ReStore traffic and awareness of their homeownership program, and reaching full Ad Grant utilization for the first time. Domonique will also share lessons with affiliates just starting their digital marketing journey.
The session closes with 20 minutes of open Q&A. You’ll leave with a practical starting sequence you can run regardless of staff size or budget.
