Every sale at your ReStore, every bid at your auction, and every donation your affiliate receives is a data point, and right now, most of those points are disappearing. Join Habitat for Humanity of Waco and the Banjaxed Solutions team for an honest panel discussion about what it took to connect their ReStore, annual auction, and donor database into one unified platform, and what that visibility is making possible for their mission. This session is built for affiliates who know their commerce operations have more to give and are ready to understand what it would take to get there.
This session explores how Habitat affiliates can use storytelling as the foundation of sustainable, impactful marketing, especially when working with limited time and resources. Attendees will learn how to identify meaningful moments, capture content intentionally, and turn a single event or story into multiple forms of marketing collateral across platforms including social media, newsletters, video, sponsorship recognition and digital campaigns. The session will also challenge the growing pressure nonprofits face to chase viral content, instead focusing on how consistent, authentic storytelling builds stronger long-term community engagement, trust and support.
